Smart Roofing & Sheet Metal Company - New Berlin, Wisconsin

Cheuggy O.

My real name is Lor, and I cannot stress enough how extremely satisfied I am with the folks at Smart Roofing. About a week ago (4/06/2025), my roof sustained a noticeable leak from all the rain. I did my due diligence in searching for a reputable roofing company. I ultimately settled on Smart Roofing, and I am glad I did. As soon as I filled out their online contact form, Joey and Dale Jr showed up the next day to inspect my roof. They then gave me a very reasonable quote after they informed me of all the necessary repairs. Upon accepting their quote, I was informed that they would be able to work on my roof the upcoming Saturday (4/12/2025). Lo and behold, Dale Smart Sr, Dale Jr, Joey, and the rest of the crew showed up on Saturday morning and finished the job by 5 PM; all while operating on the good faith that I will pay them. THEY DIDN'T EVEN NEED A SECURITY DEPOSIT. This is the work that they did: replaced some insulation/roof decking, reinforced some rafters, laid new shingles, installed new fascia, and correctly installed the apron on the rain gutter that is attached to my garage. They were all professional in their conduct, meticulous in their work, and conscientious enough to avoid damaging the landscaping. Now I have a new roof that will last me at least 20 years (hoping for 50 years). Needless to say I believe they have a 5-star aggregate score for a reason. I intend on encouraging everyone I know to go through Smart Roofing for their roofing needs.

Heather F.

We had an excellent experience with Dale from Smart Roofing. Came out to the house and spent a lot of time measuring and listening to our concerns. Provided a prompt proposal which was more competitive with better materials than the competitors proposals. In addition to the roof and gutters, we wanted a solar tube, and needed extensive work on a sunroom. Unexpected warm days in January and the guys came out and completed all the work. Dale was there every day with the guys, they worked efficiently, and cleaned everything up. Highly recommend.

Carol B.

We had an exceptional experience with Smart Roofing. We needed our roof and gutters replaced sooner rather than later due to a leak that had developed. We were hoping to hire a local contractor. Dale was quick to respond (unlike 3 other contractors I had called), very professional and organized. He explained the process then answered all my questions and concerns. There was no lengthy sales pitch. He was honest and straightforward with his quote. Dale and his team worked quickly, efficiently and very hard. Smart roofing has quality products and workmanship, great communication, good price and meticulous clean-up. I was very impressed, as were several neighbors who contacted me to get their name.

It was very apparent that Dale's dedication to customer satisfaction & workmanship was a priority, which is hard to find.

We love our new roof! Thank you Smart Roofing for making it so easy.

Carl G.

We had Smart Roofing replace the roofing shingles on our home due to hail damage. We really wanted to work with a local contractor with a good reputation.
We were very pleased with Smart Roofing - Dale and Joe came to inspect and verify the damage, and then Dale came back when the insurance adjuster was here to point out all that needed to be done. We worked directly with Dale to define what we wanted done and that it was important to us to be careful not to damage our landscaping and patios and have a thorough cleanup when they were done.
We were very satisfied with their work - they had an efficient crew and supervision on site for the entire job. Complete work took only one and one half days - including installation of new gutter guards to replace original hail damaged ones. Cleanup was great with no damage to landscaping.
Smart Roofing were efficient in working with our insurance company.
We would definitely recommend Smart Roofing to anyone who needs a new roofing system. Excellent company to work with.

CJ W.

Dale and his crew did an excellent job in replacing our roof. Affordable, very efficient and conscientious about clean up. It was done in one day and the roof looks fabulous. I definitely recommend Smart Roofing.

My only suggestion is to make sure to get whatever receipts and/or paperwork you need before they leave. I really needed an invoice for my home owners insurance, which I was assured I would be emailed. However, I have still not received one after a couple weeks, even after emailing a reminder about it. Luckily was able to work it out with insurance to prove work was completed. It worked out in the end so I don't hold it against them. I know they are crazy busy!

Sarah M.

We are so grateful for Dale at Smart Roofing! He was responsive, professional and very helpful. He even went the extra mile to come back to our home and fix a gasket for free! Can't speak highly enough of their service!

Matt K.

Dale and his team worked hard to get my roof done on time and as promised. His willingness to "get the job done" instead of endless talk was a great asset. The fact that the owner of the business was on-site and working while the roof work was being done is a testament to the seriousness with which Dale takes his profession. My neighborhood was hit by a storm and I've seen many roofs being replaced over the months since. Most of the companies seem to have an owner/marketing team and then a separate crew to do the actual work. By the time the job is being worked, the owners are elsewhere and nowhere to be seen. Not the case with Smart Roofing.

For my project, Dale came in part of the way through dealing with the insurance company. He did a great job helping me understand the process and the "industry" in a way that made sense (relative to the nonsensical nature of the insurance industry) and guiding my through the "last half" of the process.

Taking into account the frenetic nature of the roofing trade, Dale at Smart Roofing did a good job communicating and answering questions with patience and diligence. His "hands-on" approach means he has a lot going on at any given time but somehow, he makes everything work.

It seems clear to me why this company has survived through three generations in business in an industry where the average lifespan is only a few years. I would recommend Smart Roofing.

James V.

I hired Smart Roofing to roof my house due to hail damage. Dale was very professional and explained everything that his company was going to do. They came in a timely fashion due to how busy they were and replaced my roof and gutters. Couldn't be more satisfied with the job they did and how quickly it was done. They did a great job, I could tell he took pride in their work. I referred him to friends and neighbors. I would definitely use them again